Facebook is making a lot of heat in the business community, much more than we ever thought possible because of its "personal" identity-- With the recent announcement that Facebook is discontinuing support of the Static FBML app in favor of iframes, that is more good news for business users on Facebook since FBML was restrictive ...the new Facebook iframes will help Facebook be a source for better inbound marketing. According to Hubspot's David Well's in a post today, not too much pain involved creating a landing page this way.
In the past, Gigya reported just a tiny slice of all B2B logins were devoted to LinkedIn, while most used Facebook. That landscape is beginning to change as more site visitors choose to separate their business activities on social media from their personal ones.
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“Although LinkedIn has always had the professional social graph, they’ve really made some great moves over the past year especially to encourage more communication and collaboration among people using the service,” says the Gigya company blog.
Interestingly, we've always seen Linked In as the obvious easiest and most direct way to target B2B users with target audiences they desire. Facebook is just "what people do" and with the new innovations, it will make more sense even though it's been winning all along. In the end, social marketers have to use every medium possible and keep up with each in its updating to find their way into the micro niches, our favorite places.